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True or False? Five Common Myths About Quality Score

Want to play Detective? One of Google’s greatest mysteries is the Quality Score. It can be frustrating that Google provides limited information on one of the most important metrics of paid search....

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Google AdWords Facts And Stats Every Advertiser Should Know

For today’s post, we invite you to sit back and enjoy some weird, some wonderful and some shocking Google Adwords facts every advertiser should know. Let’s Go Back To The Start 1) AdWords launched in...

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Increase Conversions by Improving Your Ad Extensions

Ad extensions have proven to be an easy and effective method to increase performance with relatively little effort. In some cases, there isn’t a lot for you to do to optimize your ad extensions. But...

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Why You Need an AdWords Optimization Calendar and How to Create One

A paid search campaign left in cruise mode without regular interventions is akin to trusting your investments to a broker who’s not bounded by regulations and oversight. Sooner or later, you’ll find...

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What Will AdWords Be Like in 10 Years?

There are over 4 million active AdWords advertisers out there and the number is only growing. As we all know, the only thing Google loves more than inventing new and better ways to do things is being...

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The New Way To Count Conversions In AdWords: Converted Clicks, Conversions...

The way we look at conversions recently changed, Google announced they were changing the names for the conversion columns in AdWords (which had already taken effect). However, they didn’t only change...

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Get Started with Apple Search Ads: How to Set Up Your Campaigns

Not only are they easy to set up, you’re able to show ads to high-intent users who are already in the App Store looking to download. As many of the same principles in other search channels still...

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5 Ways To Boost Profits in your PPC Campaigns Immediately

We must all be familiar with the amazing feeling of a “big win” in AdWords. Applying that clever new tactic that increases conversion rates significantly feels like you finally hacked the AdWords...

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Everything You Need To Know About Google’s New Expanded Text Ads on Steroids

When it comes to Google Ads’ search ads, a lot has changed in the past couple of years. Remember the standard text ads? Sounds like ages ago, right?  Expanded text ads came around in 2016, and now...

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Are Your Campaigns for Black Friday and Cyber Monday Ready?

Holiday Shopping doesn’t only refer to the individual promotion days such as Black Friday and Cyber Monday. By the Black Friday and Cyber Monday period, shoppers have already completed 42% of their...

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